According to J.D. Power’s 2021 Sales Satisfaction Index (SSI) Study, customer satisfaction with the car buying process is mostly positive, despite ongoing inventory shortages. Those who purchased a vehicle online were even more satisfied when compared to buyers who visited a dealership in person. Porsche ranked highest among premium brands for dealer service, while GMC topped the mass-market brands.
Click the play button above to hear more about J.D. Power’s 2021 SSI Study.
“Overall, customers are having a good experience while vehicle shopping, although we in the industry must do a better job educating dealers and the general public about EV ownership,” said Carl Anthony, Managing Editor here at AutoVision News. “Based on the electrification aspects of J.D. Power’s 2021 SSI Study, it’s reasonable to imagine that dealerships may also struggle to properly educate their customers when it comes to higher levels of autonomy unless we in the industry work to bridge that gap.”
